Marketing Acronyms Explained: CP*, Cost Per ***
This article was translated from the original Korean post with AI assistance. Prices in parentheses are approximate conversions. Read the original Korean post →
- CPC, Cost Per Click: Pay per click; revenue is generated when an ad is clicked.
- CPA, Cost Per Action: Pay per action; revenue is generated when a user completes a specific action (like a purchase or registration).
- CPI, Cost Per Install: Pay per install; revenue is generated when an app is installed.
- CPM, Cost Per Mile: Pay per 1,000 impressions; revenue is generated based on the number of times an ad is shown.
- CPL, Cost Per Lead: Pay per lead; revenue is generated when a user submits their information (such as an email address).
- CPT, Cost Per Transaction: Pay per transaction; revenue is generated when an actual transaction takes place.