Sushi Hyo Cheongdam: Michelin Plate Sushi in Gangnam
Today was a good day personally, so I decided to take my family somewhere we don't usually go. Wondering where to go, I looked for a sushi place since my mom loves raw fish. It's a place that almost every blog, magazine, and media outlet I've seen praises as top-tier. The name is 'Sushi Hyo'. Since the name includes 'Hyo' (filial piety), I felt good driving there to treat my family. I had no idea it was right behind my old high school.
Sushi Hyo is so famous it even made the Michelin Guide (it didn't get a star, but received a Michelin Plate). Articles about Sushi Hyo almost always mention Head Chef Ahn Hyo-ju, so he's easy to read up on. He's been described in all sorts of ways—from a martial arts master in a cheap novel to calm, flavor-focused reviews, and he even appeared in the manga 'Shota no Sushi'. Because of this, many people sit at the counter and order omakase to taste his skills firsthand. But today was a celebration, so we ordered a set course meal instead.
Just like its reputation, the prices at Sushi Hyo are staggering. There's a very simple menu with sushi and sashimi courses, plus a drink menu packed with sake. Without overthinking it, we went with the Dinner Sashimi Course B, no alcohol. It was a shame, but I had to drive, so I saved the drinks for next time. We chose the sashimi course over sushi because my mom loves sashimi. If you're asking why we came to a sushi restaurant instead of a sashimi place, well... 'Sorry, I didn't think that far ahead. This is a bit embarrassing, haha.' You can see the menu right away by clicking the link below.


















Now that we've finished, let me share my honest thoughts... Unfortunately, unless you're a true gourmet, I don't think you'll feel the real value of this price tag. No matter how picky I am about food, I don't have the palate or the wallet to consider these prices reasonable. Lunch is 65,000 KRW, which is somewhat okay (actually, it's not okay, it just looks okay compared to dinner), but dinner is seriously expensive. And it's not like they serve incredibly unique or mind-blowing sushi or sashimi to match the high price. In fact, the sushi at Yeonsusa in Yangjae (a neighborhood in Seoul), which is in a similar price range (though still cheaper than here), had more variety.
Setting variety aside, it's the knife work of a famous chef, the service is great, and the restaurant has a neat, clean impression, so I can't say it's not worth the money. I just think there aren't many customers who can fully appreciate it. Also, I made a mistake when booking—I should have asked for a private room, but that wasn't communicated, so we ate at a table. Since it's an expensive restaurant, I recommend eating quietly in a private room.
There are other branches besides this Cheongdam one, and they are a bit cheaper, but their reviews are also 'cheaper.' But I'm guessing that even if I went there, they'd still serve excellent food that exceeds my palate's standards, so it should be fine for ordinary people like me.